Pressroom: NHI and Massage Therapy in the News
Read stories about the growth of massage therapy in a down economy |
| National Holistic Institute in the News |


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“Get a massage, give to Haiti relief”
As seen in Mercury News, Oakland Tribune and Contra Costa Times
January 26, 2010
The National Holistic Institute will donate all proceeds from massages given Thursday at their Emeryville and San Francisco campuses to a Haiti relief fund.
The institute is a training school for massage therapists. The cost for a 50-minute massage is $35. Learn more... |


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“Tissue Stimulus: Emeryville massage school growing as demand soars” (pdf)
As seen in Contra Costa Times, The Argus and Oakland Tribune
May 23, 2009
Even in an economy has been called the worst since the Great Depression, people aren't giving up their Swedish, shiatsu or sports massages. Every year, massage therapists give more than 114 million massage treatments, according to the National Massage Therapy Institute, a training center with several U.S. locations.
And massage therapy is among California's 50 fastest-growing professions, just behind environmental science, according to the California Economic Development Department, which projects job openings to increase by about 26 percent statewide by 2016. So, it's not surprising that the National Holistic Institute, the state's largest massage school with a campus in the heart of Emeryville, is building a new 24,000 square-foot campus across the street from its smaller Hollis Street space. Learn more... |

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“NHI Celebrates 30th Anniversary, Continues to Shape Massage Therapy Education” (pdf)
MASSAGEmag.com (Online Magazine)
May 21, 2009
Over two thousand years ago, Confucius wisely stated: “Choose a job you love, and you will never have to work a day in your life.” For the past 30 years, the National Holistic Institute (NHI) has graduated thousands of massage therapists for whom those words have real meaning. Learn more... |

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“Massage Therapy Schools Feeling Boost in Business” (pdf)
San Fernando Valley Business Journal
By Andrea Alegria
April 27, 2009
As unemployment rises, and more people are forced to explore new career opportunities, massage therapy, one of the nation's fastest growing professions, is luring prospects to established schools in the San Fernando Valley such as National Holistic Institute in Encino. Learn more... |

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“Petaluma massage school launches accelerated program”
North Bay Business Journal
By Ashley Furness April 13, 2009
A long-established massage therapy school has chosen its Sonoma County site to test an accelerated certification program. The program was created to help laid-off workers find employment quickly in one of the state’s fastest-growing professions. Learn more... |

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“Free massages for police officers in April at Emeryville school”
Oakland Tibune
By Kristin Bender
March 31, 2009
Following the killings of Oakland police Sgts. Mark Dunakin, Erv Romans, Daniel Sakai, and Officer John Hege on March 21, the National Holistic Institute massage school will be offering free massages to any police officer in the East Bay who is feeling stress from the tragedy, Learn more... |

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“Massage: The Secret to Recovery in the 2008 Nike’s Women’s Marathon”
MASSAGEmag.com (Online Magazine)
October 31, 2008
San Francisco is a runner’s paradise, attracting thousands of people hoping to achieve their personal bests. While some might argue that one 26.2-mile marathon is the same as the next, most marathoners would agree that it’s what happens in the first two hours after the race that makes the biggest difference in how their body feels. Learn more... |

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“Proposed Massage Certification Changes in California”
Today in LA
KNBC-TV (Los Angeles, CA)
August 27, 2008
NHI Encino Campus Manager Joe Bob Smith featured as an authority on proposed legislation regarding how California massage therapists are certified. Watch the Video...
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"Salon & Body Care"
East Bay Express (Berkeley, CA)
August 26, 2008
"A typical hour-long massage these days runs about $80, not counting the tip. There is, however, one place in the East Bay where you can get one for a mere $35 – and tipping is prohibited. Yes, there’s a catch: the massage therapists are students at the National Holistic Institute in Emeryville. But we challenge you to tell the difference – we can’t." |

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"How to Give a Massage"
Mahalo Daily (Online Magazine)
August 22, 2008
"Leah D'Emilio visits the National Holistic Institute and learns some tips on how to massage, the theory behind massage therapy, and how to give a 15 minute "relaxation massage". Watch the Video...
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"Getting a Massage Without Paying For One"
The View from the Bay
KGO-TV (San Francisco, CA)
August 13, 2008
"We all love massages, but how can you give a really good one? Melissa Wheeler, massage therapist and faculty training coordinator at the National Holistic Institute in Emeryville, has some advice." Watch the Video...
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"Giving Back to Firefighters"
KGO Radio News (San Francisco, CA)
July 2, 2008
NHI San Francisco Campus Manager Tiahna Skye interviewed about free massage for firefighters at NHI locations throughout the Bay Area as a way to thank them for their hard work fighting wildfires.
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"Myers Has a Finger on the Pulse at Massage Therapy School"
East Bay Business Times (Pleasanton, CA)
February 13, 2006
"For a man who heads a business that stresses relaxation, Mason Myers has lived a particularly frenetic decade.
After graduating from Duke University, he organized a cross-country bike ride from San Francisco to Wilmington, N.C., that raised money for charity and was the subject of a documentary film "The Cycle Also Rises" that appeared on PBS stations." Learn more... |
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"Massage school says city is the hands-down place to be"
Silicon Valley/San Jose Business Journal (San Jose, CA)
October 7th, 2005
"The growing need for a good rubdown in Silicon Valley has led the National Holistic Institute to open a school in San Jose." Learn more... |
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"National Holistic Institute Turns 25" (pdf)
Massage Magazine (Ponte Vedra Beach, FL)
Brandi Schlossberg
January - February 2005
"In September the National Holistic Instittue celebraated 25 years of teaching massage therapy.
Located in Emeryville, California, in the San Francisco Bay Area, the National Holistic Instititute was founded by Carol Carpenter in 1979. Since then, sthe school has graduated more than 7,000 students from its on-year, 720-hour program..." Learn more (PDF). |
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"There's the rub"
San Francisco Business Times (San Francisco, CA)
November 26, 2004
"Therapeutic massage, the ultimate hands-on business, has begun to rub the government and health establishments the right way. " Learn more... |
| Massage Therapy in the News |
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"Massage Careers in a Down Economy"
KGO Radio News (San Francisco, CA)
January 11, 2010
NHI President Tim Veitzer interviewed about having a career as a massage therapist during difficult economic times.
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"Job opportunities in day spas" (pdf)
San Jose Mercury News
By ARA Content
April 19, 2009
"With high unemployment rates and a widespread recession, one might think jobs in a 'luxury' industry would be in short supply. Yet many day spas have seen an increase in demand..." Read more... |
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"Massage therapy gets boost from California law"
Los Angeles Times
By Marnell Jameson February 9, 2009
"A new law could bring peace of mind and guidance to those who hesitate, as well as some welcome regulation to massage therapists who say it's about time." Read more... |
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"Little Luxuries Faring Well In Flagging Economy"
National Public Radio (Online Article)
By Tovia Smith
January 26, 2009
"Looking for who's doing well in a down economy? You'd expect that bargain-type businesses, like thrift shops, would thrive in tough economic times. But, surprisingly, a slew of businesses that deal in more luxury-type goods and services are also doing well." Read more... |
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"5 Career Changes You Can Actually Make"
hotjobs.com (Online Article)
By Gabby Hyman
January 2009
"Here are five growing fields that make for easy transitions, along with salary figures and the training necessary to make your move....." Learn more... |
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"Best Part-Time Jobs for 2009"
careerbuilder.com (Online Article)
By Rachel Zupek December 29, 2008
"If you're looking for a way to boost your income, either by working part time in addition to your full-time job or as your only source of earnings, here are 10 part-time jobs that earn great wages..." Learn more... |